A Magical Girl who lives in Takarazaki City. Iroha is very responsible, but being overly considerate toward everyone around her, she does not fit in at school. Iroha cannot remember the wish she made when she became a Magical Girl, so she decides to go to Kamihama City to investigate a certain rumor that could provide her with answers.
A veteran Magical Girl in Kamihama City. Yachiyo is a college student who’s not affiliated with a team, preferring to instead work alone. She is very territorial and is strict toward Magical Girls from other areas, especially when their skills don’t measure up. Yachiyo has been documenting all of Kamihama City’s “rumors.”
Smaller than Kyubey, this mysterious Kyubey only exists in Kamihama City.
Unlike Kyubey, it cannot speak.
A Magical Girl who lives in Takarazaki City. Kuroe fights alongside Iroha from time to time, but mostly they’re acquaintances who get together on a regular basis to exchange information. Kuroe is afraid of fighting in life or death battles and wishes she could be saved from being a Magical Girl. She begins to become obsessed with Kamihama City after hearing a certain rumor.
A benevolent Magical Girl who saves inexperienced Magical Girls when they’re in a pinch.
As the middle child with two brothers, she grew up very assertive and outspoken, almost boyish.
Despite that, she likes stuffed animals and other cute things. As a direct result of those preferences, she is also a fan of female idols.
A cowardly Magical Girl who’s prone to worrying.
Still, she’s kind, cares about her friends, and will face any dilemma for the sake of her team. She loves plants, animals, insects, and nature, and works hard on her vegetable garden at home. One of her favorite hobbies is playing UFO catcher games, even though she’s not good at them.
A socially awkward Magical Girl who’s bad at expressing herself.
She hides her lack of confidence by putting up a determined front, which makes it easy for her to be misunderstood by people she doesn’t know well yet. Contrary to her unsociable attitude, she likes sweets and has a childish taste when it comes to food. She is a female idol groupie.
A Magical Girl who makes a living as a mercenary. She is a skilled fighter, but loses her cool when battling Witches, and is known as a troublemaker. She often acts like a spoiled child that is lazy and self-centered.